Privacy policy
PRIVACY POLICY
Last updated: April 2026
White Brothers Electric Supply LLC ("we," "us," or "our") operates the White Brothers Electric Supply online store. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.
By using our Store, you agree to the collection and use of information in accordance with this policy.
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1. INFORMATION WE COLLECT
When you visit our Store or make a purchase, we may collect the following types of information:
INFORMATION YOU PROVIDE DIRECTLY
• Name and contact information (email address, phone number)
• Shipping and billing address
• Payment information (processed securely — we never store full card numbers)
• Order details and purchase history
• Messages you send us via our contact form or email
INFORMATION COLLECTED AUTOMATICALLY
• IP address and approximate location
• Browser type and device information
• Pages visited, time spent on pages, and referring URLs
• Cookies and tracking technologies (see Section 5)
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2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
• Process and fulfill your orders
• Send order confirmation and shipping notification emails
• Respond to your questions and support requests
• Send marketing emails if you have opted in (you can unsubscribe at any time)
• Improve our Store and customer experience
• Detect and prevent fraud
• Comply with applicable laws and regulations
We will never sell your personal information to third parties.
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3. HOW WE SHARE YOUR INFORMATION
We share your information only as necessary to operate our business and fulfill your orders. This includes:
FULFILLMENT SUPPLIERS
Your name and shipping address are shared with our product suppliers solely for the purpose of shipping your order directly to you. Our suppliers are not authorized to use your information for any other purpose.
SHOPIFY
Our Store is built on Shopify. Shopify processes your order and payment data in accordance with their own Privacy Policy, available at shopify.com/legal/privacy.
PAYMENT PROCESSORS
Payment information is processed by Shopify Payments and PayPal. We never see or store your full credit card number. These processors are PCI-DSS compliant.
EMAIL MARKETING — KLAVIYO
If you opt in to marketing emails, your email address is stored and managed through Klaviyo. You can unsubscribe from marketing emails at any time using the unsubscribe link in any email we send. Klaviyo's privacy policy is available at klaviyo.com/legal/privacy.
ANALYTICS
We use Google Analytics 4 (GA4) to understand how visitors use our Store. GA4 collects anonymized data about traffic, sessions, and conversions. No personally identifiable information is shared with Google Analytics. Google's privacy policy is available at policies.google.com/privacy.
ADVERTISING — META PIXEL
We use the Meta Pixel (Facebook/Instagram) to measure the effectiveness of our advertising and build custom audiences for future campaigns. The Meta Pixel may collect information about your visit to our Store. You can opt out of Meta's data collection at facebook.com/settings/?tab=ads. Meta's data policy is available at facebook.com/policy.
LAW ENFORCEMENT
We may disclose your information if required to do so by law or in response to valid legal requests from public authorities.
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4. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:
• Order records: retained for a minimum of 7 years for tax and accounting purposes
• Email marketing data: retained until you unsubscribe
• Analytics data: retained per Google Analytics default retention settings
• Support communications: retained for 2 years
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5. COOKIES AND TRACKING TECHNOLOGIES
Our Store uses cookies and similar tracking technologies to enhance your browsing experience and analyze Store traffic.
Types of cookies we use:
ESSENTIAL COOKIES
Required for the Store to function. These include session cookies, cart cookies, and security cookies. You cannot opt out of essential cookies.
ANALYTICS COOKIES
Used by Google Analytics 4 to collect anonymized traffic and usage data. These help us understand how visitors use our Store so we can improve it.
MARKETING COOKIES
Used by the Meta Pixel to measure ad performance and build advertising audiences. These cookies track your visit to our Store and may be used to show you relevant ads on Facebook and Instagram.
You can control cookies through your browser settings. Note that disabling certain cookies may affect Store functionality. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout and Meta's tracking at facebook.com/settings/?tab=ads.
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6. YOUR RIGHTS
Depending on your location, you may have the following rights regarding your personal information:
• The right to access the personal information we hold about you
• The right to correct inaccurate personal information
• The right to request deletion of your personal information
• The right to opt out of marketing communications at any time
• The right to data portability
To exercise any of these rights, contact us at info@whitebrotherselectricsupply.com. We will respond within 30 days.
CALIFORNIA RESIDENTS
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To submit a CCPA request, contact us at info@whitebrotherselectricsupply.com.
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7. DATA SECURITY
We take reasonable precautions to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our Store uses SSL encryption (HTTPS) for all data transmission. Payment data is handled by PCI-DSS compliant processors and we never store full payment card numbers on our servers.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
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8. THIRD-PARTY LINKS
Our Store may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
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9. CHILDREN'S PRIVACY
Our Store is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at info@whitebrotherselectricsupply.com.
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10. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The most current version will always be posted on this page with the date of last update. We encourage you to review this policy periodically. Your continued use of our Store after any changes constitutes acceptance of the updated policy.
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11. CONTACT US
Questions, concerns, or requests regarding this Privacy Policy?
Email: info@whitebrotherselectricsupply.com
Response time: within 24 hours on business days
White Brothers Electric Supply LLC